Principals of Financial Markets Group Buddy Platform Limited

Question: Discuss about thePrincipals of Financial Markets Groupfor Buddy Platform Limited. Answer: Introduction Buddy Platform Limited and Appen Limited are ASX listed Software and Services companies as of September 22, 2016. A Financial analysis is done in order to critically understand and examine the current and future financial health of the two companies. Managers of companies like Buddy Platform Limited and Appen Limited need to understand the top down and bottom level elements of company in order to plan for its future. Financial situation of the company and financial trends of Australia and the Software Services industry is examined and then recommendations are made based on the discussions. Appen Limited APX: Appen Limited APX offers expert services in more than 150 languages and partners with significant ecommerce companies. Appen service solutions helps local companies interact and expand to global levels (Appen 2016). Engaging prodcuts are created and companies are able to create a wide variety of content with the Appen products. The company website states as its mission, To bring together the best of human intelligence and technology to accelerate global technology solutions, bridging gaps between people and communities with our network of language and culture specialists in over 150 languages, deep linguistic expertise and strong project management (Appen, 2016). Buddy Platform Ltd (BUD): As compared to Appen Limited which is the speech software services industry, Buddy platform presents data management solutions for companies that want to be connected with the Internet of Things IoT, appliance, sensors and the service sector. It is a more integrated set of technology and solutions. The companys motto is to present a single industry that relies on and works with the IoT framework as its central framework. In particular, the company seeks to provide an integrated management data platform where three main processes would be core (Buddy Platform, 2016). These are the Connect APIs, the process and the integrations. Top-Down Analysis The top down analysis is presented as two main divisions which are that of the strengths and weaknesses in economic trends in the country that could support the Software services industry and the two companies. Top down analysis is useful for evaluating the economic trends of the country in an international setting and also in its impact on the industries. Creating long range plans for the business is possible only if these economic impacts are studied in advance. Some of the general strengths of the economic environment of Australia are that of how the company is situated in economic growth. While most countries are seeing a moderate or less than moderate level of growth, Australian economic growth is quite balanced (Makin, and Narayan, 2013). The economic freedom score is a global measure used to indicate the form of economic freedom that the country has when pursuing its business and trade investments and interactions. Its economic freedom score is 803 and its economic freedom status is free and in terms of global ranking it comes 5th and in the Asia Pacific region it is cored 4th. This score and rank system shows Australia is a notable success when it comes to rule of laws, open markets and regulatory efficiency in the country. This in turns leads to the country being a very attractive investment destination, with a very competitive and a very skilled workforce. The open market system helps companies like Appen and Buddy Platform to source across multiple clients in a competitive but fair environment. Buddy platform more specifically operates with multiple clients from many industries and hence would be aided much if multiple sectors invest for their businesses in Australia. Buddy Platform would be able to expand on their clientele better. The Gross domestic product or the GDP of the country is significant when understanding the macro economic environment. GDP is the economic measure used to show the economic state of a country. The Gross domestic product is a monetary measure (Makin, and Narayan, 2013). The market value of the goods and services that were produced or were consumed in a year is called the GDP. A negative GDP usually is indicative of a country that is in recession. GDP is strongly connected with the employment and income earning opportunities that exist for the individual in the country. The Australian GDP is rated at $1.1 trillion and has seen a 2.7% growth in current times, the GDP per capita is rated at $46,433 per capita. The growth indicates that the countrys economic situation is well enough to support the industry. Adjusting for inflation, the country still has a health stream of FDI inflow at around $51.9 billion (The Heritage Foundation, 2016). The information and technology sector in many developed nations such as even the United States suffers from the lack of skilled workforces for companies to sustain, however Australia does not have this issue as it has skilled workforces readily available. Furthermore, the Government does not operate many of the industries like it did in the past. In more current times, the majority of the industries are private. This is the case with computer and services industry too. While facilitating competitive growth, the Government is able to actually control much of its financial debts compared to other countries. Telecommunications, computer and information services hence remains one of the main service exports in that country. Companies like Buddy Platform and Appen will hence are in a supportive environment. However, in comparison to the other export services that are being conducted, it can be seen that transport, education, financial services and others are at the top of the list. Source: Australian Government, 2015 Government understands the need for an ICT economy and hence provides support for the telecommunication sector and the related services from software development services, to installation and more. Statistics show that in more current years, the commercial transactions have increases. As of 2014 it was established that around 94.7 per cent of businesses had internet access and of this around 56.0 percent use the internet for making mail orders and delivery as well. Estimations on internet income show that it is nearly around $266.8 billion dollars with a better increase from the past (Australian Government, 2015). With this kind of internet and information technology usage it follows that the local business will invest in integrated platforms such as the one Buddy Platform and Appen have to offer. Bottom-up Analysis The bottom up analysis involves analysis of the internal environment of the companies and its financial aspects, such as that financial statements. Different statements use within the company and which are disclosed could be used for the analysis. Some of the documents that are usually used are that of the balance sheet, the income statement and the cash flow statement (White et al, 2003). The Balance sheet presents the financial and physical resources that is possessed by the company and that which the company can make use of for future operations and activities. Since it indicates the current financial situation of the company, this is important for analyzing its performance. Assets and liabilities are two main elements considered in the balance sheet. Assets are both current assets such as that of cash, and cash equivalents and noncurrent assets could be assets of fixed property and more. It is not just the number of assets that is of use in financial analysis, but also the makeup of assets. Liabilities, the current liabilities and more are also listed in the balance sheet. Short term loans and liabilities are of special interest to the financial analyst (Kothari, and Ball, 1994). Secondly, the income statement is useful to understand the performance of company and its income drawn over a specific period of time. Income statement elements such as that of the revenues earned, expenses incurred, and net profit or loss are of significance to the financial analyst. Operating costs and the net income line are two important elements that are considered in the analysis (Kothari, and Ball, 1994). The cash flow statement is also considered here. The cash flow statement is such that it does not take into account, the non-cash accounting items such as depreciation. Only the actual money that was generated by the company given a specific time period is usually given here and hence it is a much more accurate measure of the cash inflow and the cash generated (Kothari, and Ball, 1994). In addition to the proper analysis of these statements, different financial ratios are also calculated. Current, quick and liquidity ratios can be calculated for and used to understand the state of the company. Current ratio is the Current Assets/Current Liabilities ration. This measure shows how much the company is capable of paying of its monetary obligations. The general ratio expected is 2:1. A low ratio would indicate the company is not in a healthy financial position and might not be able to meet obligations. On the other hand, when the company has a high ratio then it means that company should invest its monetary surpluses. The quick ration or the acid test is Receivables/ Current Liabilities. The ideal ratio here is 1:1. Low ratio indicates the company relies more on its inventory. The debt/equity ratio is also calculated to understand how the company has a low debt (safe to be within the 50-80 percent of equity range). The return on equity ratio is made use of to calculate profitability. 10-14 percent of ROE indicates security in future growth. Investments can hence be planned around this percentage. Appen Limited (APX): Valuation Ratios 2015 2014 P/E RatioTTM 29.1 84.15 Price to SalesTTM 3.16 167.57 Price to Cash FlowMRQ 140.62 134.32 Price to Free Cash FlowTTM 47.15 419.66 Price to BookMRQ 10.11 8.82 Price to Tangible BookMRQ 15.47 31.14 Profitability Profitability: TTM vs 5 Year Average Margins TTM (%) 5 Year Avg. (%) Gross margin TTM (%)47.97% 5 Year Avg. (%)0% Gross marginTTM 47.97% 83.84% Gross Margin5YA - 81.99% Operating marginTTM 19.64% 14,175.98% Operating margin5YA - -99.63% Pretax marginTTM 16.43% 14,161.75% Pretax margin5YA - -105.97% Net Profit marginTTM 11% 14,165.55% Net Profit margin5YA - -107.36% Per Share Data Revenue/ShareTTM 1.02 0.88 Basic EPS 0.09 0.1 Diluted EPS 0.09 0.06 Book Value/ShareMRQ 0.32 0.77 Tangible Book Value/ShareMRQ 0.21 -0.17 Cash/ShareMRQ 0.13 0.15 Cash Flow/ShareTTM 0.13 0.21 Management Effectiveness Management Effectiveness: TTM vs 5 Year Average Margins TTM (%) 5 Year Avg. (%) Return on Equity Return on Investment TTM (%)37.43% 5 Year Avg. (%)0% Return on EquityTTM 40.29% -527.23% Return on Equity5YA - -1.52% Return on AssetsTTM 28.88% 0.66% Return on Assets5YA - 8.35% Return on InvestmentTTM 37.43% -3.63% Return on Investment5YA - 2.77% Growth EPS(MRQ) vs Qtr. 1 Yr. Ago 96.26% 67.65% EPS(TTM) vs TTM 1 Yr. Ago 390.41% -9.89% 5 Year EPS Growth - 3.87% Sales (MRQ) vs Qtr. 1 Yr. Ago 49.12% 65.19% Sales (TTM) vs TTM 1 Yr. Ago 67.47% 397.85% 5 Year Sales Growth - 11.28% 5 Year Capital Spending Growth - 32.22% Financial Strength Quick RatioMRQ - 2.17 Current RatioMRQ 3.39 2.33 LT Debt to EquityMRQ 0.02% 25.43% Total Debt to EquityMRQ 0.02% 30.96% Efficiency Asset TurnoverTTM 2.62 0.96 Inventory TurnoverTTM - 22.59 Revenue/EmployeeTTM - 289.34K Net Income/EmployeeTTM - 15.88K Receivable TurnoverTTM 8.99 11.06 Dividend Dividend Yield 1.53% 2.28% Dividend Yield 5 Year Avg. - 3.41% Dividend Growth Rate - 9.42% Payout Ratio 26.35 50.02 TTM =Trailing Twelve Months5YA =5-Year AverageMRQ =Most Recent Quarter Table -1: Financial data for Appen Limited (Source: Investing.co.au) The above table indicate that Appen limited companys financials are in good shape. The companys sales, P/E ratio, cash flow, free cash flow, operating margin and all are increasing over the time of its establishment. Revenue share, return on equity, return on investment and return on assets have grown to quite good level that means the companys financials are growing and the company is growing too. Debt to equity ratio has reduced to 0.02% from 25.43% that means the companys obligations have reduced to quite lower level in comparison to last year. Hence, the companys leverage ratio has reduced, which leads towards the investment in the company in terms of equity than debt. Overall, from the above financial analysis it is understood that companys financial are growing rapidly, including its sales, assets etc with decrease in the liabilities. This is a good indicator to the companys towards being self-sustained organization in upcoming years with good returns on the investments. Buddy Platform Limited (BUD) This company has no enough data to be produced for key ratios hence the financial analysis is generally based on available some debts on the company on which the company running for long. Based on available data below, Fiscal data as of Jun 30 2015 (IN MILLIONS OF AUD) 2015 2014 2013 Operations Net income -- -- -- Depreciation/depletion -- -- -- Non-cash items -- -- -- Cash taxes paid, supplemental -- -- -- Cash interest paid, supplemental -- -- -- Changes in working capital 0.02 -0.05 -1.22 Total cash from operations -0.47 -0.84 -1.84 Investing Capital expenditures -0.08 -0.22 -0.22 Other investing and cash flow items, total 0.03 0 0.11 Total cash from investing -0.05 -0.22 -0.11 Financing Financing cash flow items -0.02 -0.15 -0.06 Total cash dividends paid -- -- -- Issuance (retirement) of stock, net 0.49 2.2 1.25 Issuance (retirement) of debt, net -- -- -- Total cash from financing 0.46 2.05 1.19 Net change in cash Foreign exchange effects -- -- -- Net change in cash -0.07 0.99 -0.76 Net cash-begin balance/reserved for future use 1.14 0.15 0.91 Net cash-end balance/reserved for future use 1.07 1.14 0.15 Supplemental income Depreciation, supplemental -- -- 0 Cash interest paid, supplemental -- -- -- Cash taxes paid, supplemental -- -- - Table: 2 Financial data for Buddy Platform Limited (Source: Investing.co.au) The financial statements of the company indicate that the company is in its initial stage and not much great financial activities are happening. The company has no revenue or operating cash in its accounts. There is no cash and any kind of asset investing in the company. The company is purely running on investors money and hence the working capital is fixed from the beginning that is being used for the company operations. In this scenario, the companys growth is a question market based on the available finance hence this is understood that companys financial are in trouble in coming time. Summary and Recommendations The purpose of the financial analysis is to understand the form of financial environment the companies are situated in. Both the macro level financial environment and the micro or company level financial situation needs to be understood before any form of planning can be done for the future. Now in the case of Appen Limited and Buddy platform, it can be said that they are well supported when it comes to macro-economic environment. There are some challenges in the form of competitive industry, however, the general economic support extended would be helpful to handle this. It is recommended based on top and down level analysis, that companies must work on the competitive criterias and overcome threat of future losses. This is most important to work for Buddy platform limited than Appen Limited cause the financial condition of Buddy platform limited is highly worse than Appen limited. Buddy platform will need to work on newer strategies for increasing its operating cash. References Appen. (2016). Connect + Empower Communities Worldwide, Retrieved Sep 22, 2016 at: https://appen.com/company/mission/ Australian Government. (2015). Australian Industry Report, Retrieved Sep 22, 2016 at: https://www.industry.gov.au/Office-of-the-Chief- Buddy Platform Ltd(ASX:BUD) 2016, Retrieved Sep 22, 2016 at: https://www.google.com/finance?cid=15717700 Kothari, S.P. and Ball, R., (1994).Financial statement analysis. Mcgrew-Hill Companies. Makin, A.J. and Narayan, P.K., (2013). Re-examining the twin deficits hypothesis: evidence from Australia.Empirical economics,45(2), pp.817-829. The Heritage Foundation. (2016). Australia, Retrieved Sep 22, 2016 at: https://www.heritage.org/index/country/australia White, G.I., Sondhi, A.C. and Fried, D., (2003).The analysis and use of financial statements(Vol. 1). John Wiley Sons.

A Review of Dissertation

A Review of Dissertation Most Noticeable Dissertation Attempt to keep your dissertation abstract to a paragraph and to a single page. Well, it's not to discourage you, but to allow you to know where you want to work on as a way to deliver an impeccable dissertation paper in the class. So you must be positive that professional dissertation is going to be sent to the email box of the student, with no fear of plagiarism. Furthermore, writing a dissertation may apparently seem to be daunting but after you streamline and get ready for the game, ideas, sentences, vocabulary would start to flow. The research question ought to be written in a means to bring in increasingly more of readers towards it. Each thesis might take a while to consume but will lead to hours of satisfying summer reading. Firstly, it's a dissertation, which usually means you should spend a whole lot of time and effort into developing the paper. 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Research Paper Topics For Chemical Engineering

Research Paper Topics For Chemical EngineeringWhether you're looking for a new job or a completely new career, you should consider creating a research paper or a report that will help you land the job. Research is an important part of the process of researching to help your career.With so many different situations and careers in the world today, it can be difficult to find something that you want to do. You may need to consider taking time out of your day and looking into a different career path before you can begin to determine exactly what type of career path you want to take.Many people are currently doing this with their jobs, but there is no doubt that they would benefit from a career research paper. These are not only good ideas for writing a research paper, but also for using when applying for a job in an industry that requires this type of knowledge.The chemicals that are used in chemical engineering have a lot of different properties. Some are very useful to mankind, while o thers might be dangerous to your health. Understanding what these properties are can help you determine if this type of career is something that is right for you.While this might seem like a very interesting career, it can also be very stressful. Although chemical engineering is hard to get into, it is not as hard as many other careers that have already been chosen for you.In order to get into chemical engineering, you should consider finding out what you need to do to become accepted into the college or university that you wish to attend. Once you know what you need to do, you can begin planning for the start of your career in chemical engineering.The various needs for individuals have changed over the years, but one thing that has stayed the same is that everyone will need to understand certain aspects of science in order to succeed in this field. It is essential that you take the time to find out as much as you can about the different things that are going on.Doing research in th e sciences and studying all of the different facts will help you in the future. This information will be helpful when you look into a career in chemical engineering, as well as any other career you may have.

Unanswered Problems With Making up a College Essay Uncovered

Unanswered Problems With Making up a College Essay Uncovered Top Making up a College Essay Secrets The essay is where to allow the admissions office of your intended college get to understand your personality, character, and the talents and abilities that aren't on your transcript. The other unfavorable effect on students is they're spending an excessive amount of time on social websites, and much lesser time on socializing in person. Also, keep in mind that no college is eager to admit somebody who is too close-minded to gain from being taught by other people. As soon as your teen knows where they've been accepted, they should compare each school and what it offers. It isn't simple to create an original essay for the reason it demands a lot of time and knowledge. The next time you sit down you are going to be full of ideas. The world provide a few counterarguments what would. There are times in everybody's lives where decisions need to be made. 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Sample Essay For Compare And Contrast Two Characters In Different Stories

Sample Essay For Compare And Contrast Two Characters In Different StoriesWriting a sample essay for compare and contrast two characters in different stories is a useful activity to practice. A sample is meant to be an example. So before starting, you need to decide what kinds of characters you want to compare. There are several types of characters and it can be difficult to determine the best character to compare to each other.There are many simple examples in books that one can use. Look at the first paragraph of any story and make note of the difference in the first paragraph between two characters. Then create a new paragraph that contrasts both of the characters in that particular story. Writing two different stories with similar characters is an effective way to write a good essay. The difference will be that the one in the second paragraph will be more unique.In order to do this effectively, you must use the same words in the first paragraph of two characters, but the different description in the second paragraph of two characters. Now, move back and forth between both characters in the paragraph. In order to add emphasis, move your attention from one character to the next to create the differences between them. When writing your essay, be sure to keep your focus on one character for each paragraph. Keep the second paragraph simple to create the difference between characters.As long as you are not using too many specific words, this will be a very simple example. You can also write some more complex sample essays as well. For example, in order to write about the differences between two characters in different situations, you could find two situations similar to their current situation. Then make a statement to change their current situation.For example, when writing a different story with similar characters and situations, you can compare the two characters' current situation to their first or last situations. For example, if the character in the first pa ragraph has gotten his best friend to commit suicide, then the character in the second paragraph may have ended up with the best friend in jail. This comparison would be a good example of two characters in different stories.These are just two simple examples of how you can write a great essay using very simple examples. If you are having trouble writing a good essay, read a sample essay that someone else has written. You can even read the sample essay online. Online writing is ideal because there are many resources available for free.Reading these samples would give you ideas and prompts for what to write in your own essay. Remember, if you are unsure about what to write, then ask an expert or hire a ghostwriter to help you out. Also, keep in mind that you do not have to use your own life experiences for the essay.So instead of writing about your own life, learn how someone else has gone through something similar to your own. Then you can find similarities and differences between yo ur story and someone else's. If you follow this strategy, your essay will be more professional and easier to write than any other option.

Interview Single Parenting and Teenage Pregnancy Essay Example

Interview: Single Parenting and Teenage Pregnancy Paper The person that I choose for my Interview was Audrey . Audrey Is 40 years old and Is a full time single mother to 9 children and Is currently raising two of her sisters children. The reason that I choose her for my interview is because she flats into both categories of my topic which are single parenting and teenage pregnancy. 1. What social factors such as race, class, and gender contribute to Single-parenting? When I think about the social factors that contribute to single parenting, in my pinion I feel like race has little to do with it because anyone of any race can be a single parent. The biggest contributor would be gender because its harder for a woman to Just walk away from her kids. Now Im not saying that men cannot become a single parent its Just that they have the option to either be there not before the baby is even born. Class Is another big factor because If the other parent does not have any money, they may feel like they have nothing to offer their children so why bother? 2 How does growing up In a Single-parent house affect the children? Because my childrens ages vary from 20 years old to 3 years old, I see two different affects. We will write a custom essay sample on Interview: Single Parenting and Teenage Pregnancy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Interview: Single Parenting and Teenage Pregnancy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Interview: Single Parenting and Teenage Pregnancy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When it comes to the older children, they use to wonder where their fathers were, or why they were not in their lives. They experienced a little bit of self-doubt, but as time went on they got over it. With the younger children, they never knew a home with two parents so it has no affect on them. 3. What are some of the negative side affects that Single-parenting has on society as a whole? Single parenting has no negative affect on society. Just because the parent y need Welfare of or food stamps, that does not mean that it brings down society. 4. How does coming from a Single-parent household affect the childrens education? When looking at the big picture, it could have a negative affect on the childrens education, but as far as my household Is concern there Is not negative affect. I make it a priority to make sure that all my children In school homework Is done before they watch television, leave the house, anything. Not only do I make sure that the homework is right, I check it to see if the answers are correct, I make them study, and I sign all of the that test they take so I know where they stand in school. 5. To what extent does teenage pregnancy lead to Single-parenting? Teenage pregnancy leads to Single-parenting because when your young and you tell the guy that youre pregnant, they do one of two things they leave as soon as you tell them or, say there going to stay then later on leave. Either way, both of those solution leave the mother to raise the child by herself. 6. How does being a Single-parent affect the well being of the parent? It affects you the most In the beginning, especially when you had been with that person for a while ND they Just decided one day to Just pick up and leave. I was depressed when the first three left. I felt like it was my fault, like I had did something wrong to him. During ten pregnancy I Kina AT got over, out as soon as ten Danny was Odor, I went ruling Deck into my depression. It was like how could you leave something so special? Then it was even harder when the children looked like the fathers. My feelings kept getting hurt over and over again whenever I would call and they wouldnt pick up the phone, or promise to help and never did. So it does have an affect on the parent. But after a while I realized that crying was not going to bring them back and I had to do what was best for my kids, and having a mother that was moping around feeling bad for herself wasnt what they needed. 7. How could social factors such as race and class affect the amount of resources for preventative care? It affects it because if you do not have any money or insurance, sometimes you cannot afford birth control. Yeah there are clinics, but you dont have a way or do not know about them, then that limits it as well. 8. How could being a Single-parent lead to drug use? It could lead to drug use because sometimes you become so overwhelmed by all that you have to do by yourself you began to look for an out. If you have the wrong people around then it is easy to fall into. Authors Notes After I completed this interview I was able to see that not all single parents are depressed about their situation. Some single parents, like Audrey actually do not mind being the only provider for her children. In fact, now more than ever women are choosing to become single parents. I learned that because I have an opinion about how hard it is to be a single parent, does not mean everyone feels the same way.

Essay Sample on Values and Beliefs of the British Artists

Essay Sample on Values and Beliefs of the British Artists Since the late 1980’s British artists Tracey Emin and Damien Hirst have been both admired and hated for their highly controversial work. This essay will focus on their values and beliefs as artists and how these messages are conveyed in their artwork. For the  purpose of this essay I have defined values as worth in usefulness, highly regarded and important to the possessor, and beliefs as the feeling of certainty that something exists or is true. It is the mental acceptance of and conviction in the truth, actuality or validity of something. Hirst 31, received the Turner Prize in 1995. He aims to shock as well as portray his personal beliefs in a very original and obscure manner. Emin’s work includes the famous embroidered tent Everyone I slept with(1995) and My Bed(1998). The Sensation shows in London and New York sparked up major controversy and outrage with Emin and Hirst being the centre of scrutiny. This attention emerged to debates about the role of art and the extent that it has stretched to. This shows how these artists will put their reputation on the line and allow themselves to be scrutinised and judged in order to inflict upon society what they value and believe in. Despite the outrage Sensation was successful and it was the public’s dislike of these works that heightened their appeal. This exhibition did prove that art in any form is the highest form of expression. To gain a valuable insight into the meaning and significance of an artwork one must consider the cultural context in order to understand direct and indirect portrayals of values and beliefs. It is sometimes hard to understand these values and beliefs when you are faced with highly grotesque works from the likes of Hirst and Emin. Some works that appear extremely disturbing have been described as â€Å"optimistic, life affirming and celebrating†. So one wonders what values a maggot infested cows’ head represents? Unlike Hirsts opinionated work about immortality and death, Emin’s art is representative of her emotions and life experience. She has been said to produce autobiographical art, raw pieces that form a sort a confessional. Stating â€Å"There should be something revelatory about art† her works serve as a way in which her intimate feelings and insecurities are expressed. Over the years there has been a debate of how values and beliefs are placed within an artwork. Her artwork titled My Bed is a recreation of the scene she spent four days contemplating suicide and this shows where her values lie. It is a way of dealing with her trauma such as her abortion, rape, drinking and it is her beliefs about these very issues that come through in her works. One such example is a patchwork embroided about the death of a baby featured in her latest exhibition You forgot to kiss my soul. Although the portrayal of what you believe in is important the general idea of art today dictates th at the meaning is not fulfilled without the interaction of the viewer. This is important because these artworks are so complex they can be interpreted in various ways and individuals do perceive them differently. As is expressed in various critics articles within contemporary visual culture today â€Å" the meaning of an artwork is often seen as fluid- because it is not fixed to one viewpoint, time or place.† When asked about the cows’ head Hirst initially commented that his intention was â€Å" to make people feel like burgers†. The belief that is portrayed through the maggot infested cow’s head is the concept of life and death. The maggots represent the concept of decay and the inevitability of death . But as mentioned above Hirst sees his work as optimistic. The artist uses the disturbing content to make the viewer indulge in everyday items and in life itself which he/she may take for granted. This idea of death and carnage is enforced in many works such as This Little Piggy Went To The Market, This Little Piggy Stayed Home(1996). This particular piece is of a bisected pig in formal mounted on an automated track. Not only did this piece outrage viewers but it forced them to stare death in the face. â€Å"When death becomes art, we can’t avert our eyes. I hope it makes people think of what they take for granted. Like smoking, like sex, like love, like life, like advertising, like death†¦I want to make people frightened of what they know. I want to make them question.† The themes of death and decay is explored in more detail in Lost Love, Love Lost and in other works with rotting animal parts. This is a contrast between Emin and Hirst. Hirst seems to indulge in a range of themes that are global whilst Emin is more self-absorbed using art as a way of finding closure and expressing the pain, emotion and events in her life. It seems as if when she portrays events such as photographs of the destruction of paintings due to her abortion, she is putting the pain in a gallery and using this as a way of dealing with what goes wrong and is inevitable. One of her early exhibition My Major Retrospective, also enforces this as it shows a story of tradgedy, pain and sexual abjection. Her art is mainly about disclosure and she explores this in diverse ways. To convey their values and beliefs both Hirst and Emin take objects out of context and as Hirst says â€Å"relocates meaning†. Emin does this through My Bed. In his works titled Holidays/no Feelings(1989) and Party Time(1985). Hirst conveys his feelings on issues such as smoking by using an ashtray with a massive ciggarette landfill. He portrays his beliefs about chemical dependance, preservation, and disease through an installation titled Pharmacy. Despite their strange subject matter both artists seem to be on a quest of producing pieces that make their existence worthwhile and somehow in their eyes justify this increasingly â€Å"unjust† world. Hirst uses poetic titles that contrast with the content of his works in order to confuse the viewer just as Marcel Duchamp did in 1910 with his ready-mades. â€Å"I really like those long clumsy titles which try to explain something but end up making it worse, leaving huge holes for interpretation†. It is arts’ advantage to be highly capable of recording the artists’ beliefs, and both Hirst and Emin use this to their advantage to â€Å"express their phylosophy of life†. Hirsts’ works ranging from the spot paintings to the animal parts are not intended to be aesthetic or amusing but rather confrontational. The painting may seem innocent and pleasant but relates to drugs/pills. In contrast Emin’s work is a little amusing as well as tragic due to her outlook on life and eccentric personality. They allow their reputation and personality to become part of every piece. While Emin dramatisizes and is more outrageous Hirst seem to not care what anyone thinks of him. â€Å"I don’t give a f**** about what people say, and it is precisely this attitude that adds to the controversy and appeal for many. Their work, their personalities and in turn their values and beliefs are so outrageous they have art buyers like Saatchi offering to buy artworks tha t he hasn’t yet layed eyes on. Both Hirst and Emin use existing objects but also experiment greatly with mixed media. Hirst believes that it is far more important to assemble objects in order to achieve a meaning rather than assuring people that you can draw well. It is these viewpoints that challenge the boundaries of art. Sometimes they challenge them so far that people initially react in a violent manner. Hirst’s Away From The Flock which featured a preserved lamb was vandalised at an exhibition when someone threw ink into the tank. Similarly Emin’s My Bed was also vandalised at an exhibition. In the past artists would have been outraged but this just adds to Hirst and Emin’s popularity and artistic status. Living in a world where most are conforming Hirst based a piece titled Isolated Elements Swimming in the Same direction for the  purpose of understanding. As expressed by his mother this does mirror society and it is a very sad thing. He does not only reflect his personal valus but als o society’s. Even though their art is critisized their popularity is soaring. The fact that they are so popular shows that the public does to an extent identify and accept their values and beliefs. Through controversy emerges diverse material and due to this BritArt has never had a larger audience. Debates do arise and some do get very serious and this shows how important the art genre really is. Whether it is controversial or conforming art for some has always been a successful way out. â€Å"The art world’s about money but art is about life†. Based critics articles on Emin and Hirst I have come to realise that people thrive on controversy and are challenged by this work. It is the artists beliefs and values that clash with societys restricted values and beliefs. What these artists are aiming to do is not only project their unique personality but also push society in a different direction to see things in a different way. This is why work that was branded â€Å"conceptual bullshit †(Kim Howells) is now being recognised not for its content but for its success in changing the concept of art. Once branded as â€Å"crap† these artists have come to dominate British Conceptual art and be very influential as individuals. This is ideally the reason as to why these artists succeed as much shock. You can order a custom essay, term paper, research paper, thesis or dissertation on Values topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.